Faven Creative
We make brands. And eat them, too.
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Boulder Organic

Brand Identity, Packaging Design
Copywriting, Collateral Design

Boulder Organic

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P R O B L E M

Bring to life the new brand strategy and brand name with a personality that is full of of optimism, joy and pride.


S O L U T I O N
The competitive landscape was lacking color and vibrancy. We took ahold of this void to bring to life the energetic pride of Boulder Organic. Each package had its own unique exclamation such as “Show me the Tomatoes” and “Heavens to Veggies” which paired perfectly with custom illustration.

D E S I G N   P R I N C I P L E
We created a gestural illustration style full of imperfections and paint splatter. This was inspired by the natural chunky textures of the raw organic vegetables they use in their soups. Organic doesn’t have to be photographic and real, it can have energy and attitude. Plus, the clear package was proof of the deliciousness inside.

R E S U L T
The brand experienced a 57% increase in sales 16 months after the rebrand hit shelves. 


 
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I was skeptical about how to get from our old brand to something that I was excited about. The team did an amazing job of facilitating the process in bite-sized chunks. They were very thorough and we felt satisfied with each phase. We came away with a brand that is so exciting to us, our team, and our customers!
— Kate Brown, Founder