Brand Identity, Packaging Design
Copywriting, Collateral Design
P R O B L E M
Bring to life the new brand strategy and brand name with a personality that is full of of optimism, joy and pride.
S O L U T I O N
The competitive landscape was lacking color and vibrancy. We took ahold of this void to bring to life the energetic pride of Boulder Organic. Each package had its own unique exclamation such as “Show me the Tomatoes” and “Heavens to Veggies” which paired perfectly with custom illustration.
D E S I G N P R I N C I P L E
We created a gestural illustration style full of imperfections and paint splatter. This was inspired by the natural chunky textures of the raw organic vegetables they use in their soups. Organic doesn’t have to be photographic and real, it can have energy and attitude. Plus, the clear package was proof of the deliciousness inside.
R E S U L T
The brand experienced a 57% increase in sales 16 months after the rebrand hit shelves.