Faven Creative
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Casa Alvarez

Brand Identity, Packaging Design,
Collateral Design

Casa Alvarez

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P R O B L E M

The restaurant, prior to the packaged sauces, was a place you could always find a fiesta. The goal was to capture that energy on pack.


S O L U T I O N
We did not want to create an expected representation of a Mexican fiesta. We discovered that the Jalisco region of Mexico, where the company has its roots, has a style of celebration masks all their own. We took inspiration from these masks to create our own characters to highlight flavors found within each sauce.

D E S I G N   P R I N C I P L E
Subtle irregularities and texture found within each design add a feeling of authenticity and grit often found in Mexico.

R E S U L T
Within the first year on shelf, the sauces went from being sold at 5 grocers to over 60 in both the natural and conventional channels with plans to launch out of state in the near future.


 
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As a small family business, this was our first time working with a professional team. Working with Faven Creative was easy and seamless – an amazing AAA (approachable, available and accountable). They creatively embraced our story and company identity and elevated it to the captivating, impactful brand it is today. As a result, our sales have increased dramatically and our brand is growing with many new longtime customers.
— Evan Cormane, Co-founder