Brand Identity, Packaging Design,
P R O B L E M
Mung beans. Doesn't sounds too tasty, does it?
S O L U T I O N
The product itself was the muse for the entire packaging. These little nuggets of nutritious goodness are way more delicious than they sound, so we used their playful name and irresistible snackability to inspire taste appeal on shelf. We included a product window to take away any mystery and clearly communicate the sprouted nature of the snack.
D E S I G N P R I N C I P L E
The word “Crunchsters” is long. On such small packages, it would be hard to gain brand name recognition. For this reason, we decided to break the rules by running the logo vertically on the single-serve packs and literally breaking the name on the family size.
R E S U L T
Everyone cannot get enough of Crunchsters. Especially since they won the NEXTY for best new salty snack at Expo West in 2018.