Brand Identity, Packaging Design, Collateral Design,
Trade Show Graphics
P R O B L E M
At the time, Free2b was Sun Cups and had 4 SKUs of cup products. They wanted to evolve to an allergen-free brand that could encompass more snacks and deliver on their positioning to live brilliantly.
S O L U T I O N
We developed a warm, sunny color palette with irregular poster-y typography to give energy and life to the idea of living brilliantly. We wanted the design to be approachable and fun, just as any non-allergen treat would be.
D E S I G N P R I N C I P L E
We created a branding system that has both photography and illustration in order to appeal to parents and kids alike.
R E S U L T
The brand has had significant growth and has launched 10 additional products since the rebrand.