Faven Creative
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Free2b Foods

Brand Identity, Packaging Design, Collateral Design,
Trade Show Graphics

Free2b Foods

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P R O B L E M

At the time, Free2b was Sun Cups and had 4 SKUs of cup products. They wanted to evolve to an allergen-free brand that could encompass more snacks and deliver on their positioning to live brilliantly.


S O L U T I O N
We developed a warm, sunny color palette with irregular poster-y typography to give energy and life to the idea of living brilliantly.  We wanted the design to be approachable and fun, just as any non-allergen treat would be.

D E S I G N   P R I N C I P L E
We created a branding system that has both photography and illustration in order to appeal to parents and kids alike.

R E S U L T
The brand has had significant growth and has launched 10 additional products since the rebrand.


 
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Faven’s process was thorough yet efficient. They presented a range of design options for consideration, compared them to the competitive set, and worked closely and flexibly with our team. Faven brought in additional resources as needed to make sure the work was top quality. I valued how they developed an understanding of our business needs and created a plan to address those needs that was realistic based on budget and time constraints.
— John Becker, CEO