Brand identity, Collateral Design
P R O B L E M
The 14-year old natural brand network was in need of modernization.
S O L U T I O N
We created an updated evolution to the typography and leaves while allowing the word ‘Naturally’ to become the lead word in the branding. This sets up the brand to extend out side of Boulder with a housing area for the region name.
D E S I G N P R I N C I P L E
As iconic as Naturally Boulder is to its over 1300 members, we wanted to created a simple icon to match. The three leaves suggest openness to new connections and upward mobility.
R E S U L T
The new brand identity system was revealed in August of 2018 with overwhelming positivity. Naturally Bay Area officially launched at the same time.