Brand Identity Evolution, Packaging Design,
Copywriting, Illustration, Collateral Design
Pie in the Sky
P R O B L E M
Pie in the Sky was ready to take their sticker labeled packaging to the next level and create a dreamy visual experience.
S O L U T I O N
With a name like, Pie in the Sky, images began to fill our heads immediately. We created a charming world in the clouds focusing on brand and flavor cues for the primary display panel. On back, we leveraged existing photography to showcase the small pies.
D E S I G N P R I N C I P L E
The sky really was the limit for this brand. We auditioned different illustration styles and ultimately fell in love with the hand-crafted nature of cut paper to create these little scenes.
R E S U L T
The packaging hit shelves in 2018 and have become very eye catching with their strong shelf presence.