Faven Creative
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Pie in the Sky

Brand Identity Evolution, Packaging Design,
Copywriting, Illustration, Collateral Design

Pie in the Sky

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P R O B L E M

Pie in the Sky was ready to take their sticker labeled packaging to the next level and create a dreamy visual experience.


S O L U T I O N
With a name like, Pie in the Sky, images began to fill our heads immediately. We created a charming world in the clouds focusing on brand and flavor cues for the primary display panel. On back, we leveraged existing photography to showcase the small pies.

D E S I G N   P R I N C I P L E
The sky really was the limit for this brand. We auditioned different illustration styles and ultimately fell in love with the hand-crafted nature of cut paper to create these little scenes.

R E S U L T
The packaging hit shelves in 2018 and have become very eye catching with their strong shelf presence.


 
 
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I was referred to Faven by a discerning CEO that engages on projects with Faven frequently. After multiple projects for Ignyte, we highly recommend Alicia’s team at Faven Creative. Their thorough discovery process leads to the essence of design, articulated with contemporary and break-through packaging.
— Ryan Ferrero, Board of Directors, Pie in the Sky