Brand Positioning, Brand Identity, Tagline, Packaging Design, Copywriting, Photography Art Direction
P R O B L E M
People don't expect vegan spreads to taste or perform as well as butter.
S O L U T I O N
Plant Perfect is a brand developed by two devoted vegans, one being a chef. As such, we developed a positioning with the belief that plants can shatter flavor expectations, crush appetites and make jaws drop. Plant Perfect vows to change any preconceptions on what vegan food should taste like.
D E S I G N P R I N C I P L E
We wanted the design to support the premium quality of these products with the use of black while juxtaposing it with an in-your-face tone. The visuals are literally coming out at you, breaking molds and ultimately your preconceptions of vegan spreads.
R E S U L T
Launching in 2018, the brand has been well received by buyers and industry pros. Not to mention, our team is hooked on it.