Faven Creative
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Plant Perfect

Brand Positioning, Brand Identity, Tagline, Packaging Design, Copywriting, Photography Art Direction

Plant Perfect

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P R O B L E M

People don't expect vegan spreads to taste or perform as well as butter.


S O L U T I O N
Plant Perfect is a brand developed by two devoted vegans, one being a chef. As such, we developed a positioning with the belief that plants can shatter flavor expectations, crush appetites and make jaws drop. Plant Perfect vows to change any preconceptions on what vegan food should taste like.

D E S I G N   P R I N C I P L E
We wanted the design to support the premium quality of these products with the use of black while juxtaposing it with an in-your-face tone. The visuals are literally coming out at you, breaking molds and ultimately your preconceptions of vegan spreads.

R E S U L T
Launching in 2018, the brand has been well received by buyers and industry pros. Not to mention, our team is hooked on it.


 
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Faven has been a remarkable partner in the development of our Plant Perfect brand. Their work transcends visual development and merges company personality and belief into a living, organic brand that is undeniably disruptive. Alicia Potter’s robust attention to detail and perfection is a testament to the overall character of the Faven organization. We are a better company due to our relationship with Faven Creative.
— Mark Garrison, Founder