Naming, Brand Identity,
Copywriting, Environmental Design
The Landing at ISU
P R O B L E M
Develop a brand for a convenient shop on the campus Illinois State University that would be uniquely theirs.
S O L U T I O N
We inspiration from the ISU mascot, Reggie the Redbird, and developed The Landing. We kept the branding simple and suggestive of flight versus including the mascot in the branding itself.
D E S I G N P R I N C I P L E
We crafted simple iconic elements in a three-color color palette. The simplicity allows consumers to focus on the message, much like the focus would be when a plane or bird prepares to land.
R E S U L T
The branding delivered that unique experience ISU desired.