Brand Positioning, Brand Identity, Tagline,
Packaging Design, Copywriting, Illustration
P R O B L E M
Give an iconic tale a new, modern meaning.
S O L U T I O N
As far as this brand is concerned, oats are a perfect food. They are healthy, delicious and people of all ages enjoy them. This became the impetus for our "just right every bite" positioning. Three Bears is a top 8 allergen free line of products, which means they are perfect for everyone.
D E S I G N P R I N C I P L E
We wanted to create a "modern nostalgia" theme and paired traditional painterly custom artwork with simple flat graphic tree and bear illustrations.
R E S U L T
The brand launched in grocers in 2017 and as of early 2018 CVS announced it would take the products in to over 2,000 locations nationwide.