Faven Creative
We make brands. And eat them, too.
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Three Bears

Three Bears

Brand Positioning, Brand Identity, Tagline,
Packaging Design, Copywriting, Illustration

Three Bears

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P R O B L E M

Give an iconic tale a new, modern meaning.


S O L U T I O N
As far as this brand is concerned, oats are a perfect food. They are healthy, delicious and people of all ages enjoy them. This became the impetus for our "just right every bite" positioning. Three Bears is a top 8 allergen free line of products, which means they are perfect for everyone.

D E S I G N   P R I N C I P L E
We wanted to create a "modern nostalgia" theme and paired traditional painterly custom artwork with simple flat graphic tree and bear illustrations.

R E S U L T
The brand launched in grocers in 2017 and as of early 2018 CVS announced it would take the products in to over 2,000 locations nationwide.


 
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Working with the team at Faven was a dream. They were incredibly organized and thorough with their process, and the passion they bring to their work was apparent from day one. I was lucky enough to work with Faven on a handful of projects – their creative approach to solving problems and crafting brand positions helped turn simple concepts into truly inspiring brands.
— Craig Spaulding, Director of Marketing