Faven Creative
Crunch_Home2.jpg

Timberline Tonic

Brand Identity, Packaging Design

Timberline Tonic

1-Timberline.jpg
 


P R O B L E M

Timberline desired stand-out sophistication for their tonic syrup.


S O L U T I O N
We crafted a label with more intricate line work and gave the design an unexpected pop using a bright blue bottle.

D E S I G N   P R I N C I P L E
Tonic syrup has been around for centuries, so we took influence from classical design elements and simplified them for today's marketplace.

R E S U L T
Timberline Tonic syrup is now found in bars, restaurants and liquor stores across Colorado and beginning to expand in Florida.


 
2_Timberline-Page.jpg
 
Faven challenged us to think deeply about our target audience and look closely at the competitive landscape to identify the product attributes that make us unique. They took those insights and quickly delivered a design and packaging strategy with a distinctive look and feel that makes Timberline immediately stand out on the shelves, tells a story that educates customers who are often unfamiliar with tonic syrup, and differentiates us from the competition. While we are in a small market, we are now the market leader, and this is essentially a result of our vibrant branding.
— Ryan Flahive, Founder