Brand Identity Evolution, Packaging Design,
Collateral Design, Photoshoot Art Direction
Tres Latin Foods
P R O B L E M
Tres Latin colors popped in the freezer aisle, but appetite appeal and messaging needed improvement.
S O L U T I O N
We brought the flavor variety to the forefront and elevated both the position and styling of the food photography. In addition, stronger brand consistency across all products was needed, so we developed an evolution to the logo that would be the same color on every package.
D E S I G N P R I N C I P L E
In the freezer aisle, photography is king when it comes to showcasing taste appeal. We paid close attention to the details of the photography making sure each shot highlighted the flavor and had subtle nuances to the styling.
R E S U L T
In the first 24 weeks, the core base pupusa line saw significant growth. Natural channel dollar sales increased 65% with dollar velocities up 51%. Conventional grocer dollar sales were up 94% and dollar velocities up 38%.