Brand Identity, Packaging Design,
P R O B L E M
Yoga rice needed a personality and visual style to attract consumers away from other commodity brands on shelf.
S O L U T I O N
We developed a packaging design system with a since of movement. The bright angled banners shout with pride on the pillow packages and the energetic splatters of rice draw in one’s gaze on the boxed products.
D E S I G N P R I N C I P L E
Owning a color on shelf allows consumers to find a brand quickly. Purple became the perfect backdrop color for the bright oversized banners.
R E S U L T
Yoga Organics became a top seller in Walmart stores.