W H Y F A V E N
We’ve got flavor, how about you?
Full of Zest
We are here to help you succeed. We tell it like it is, which can make you smile, laugh or sulk in your seat. We remain objective and optimistic. We expect the same from you.
Here, senior team members actually do the work. At any other agency we’d be stuck in endless meetings and directing junior doers. We roll up our sleeves, dive into the details and do it along side of you.
We work with select companies based on their fit with our values and expertise. This means you get our deep attention. We’re not out to be the next big branding group, we’re here investing our time and talent into brands we believe in and love.
We’re small and focused. We do what we do, and do it well. For what we do not offer, we are happy to connect you to other trusted specialists.
W H A T W E D O
Brand Strategy & Positioning
Defining a concise and differentiated reason for existing
Creating the visual experience and voice: logo, naming, tagline, graphic style and messaging
Crafting differentiated packaging that will challenge the category and win over the consumer
Executing the nuts and bolts of a brand: sell sheets, trade show graphics, signage, menus and corporate communications
O U R P H I L O S O P H Y
We strive to make lasting impressions.
(They don’t call it branding for nothing.)
From the personal relationships you’ll build with our team, the authentic connections we’ll help you make with your consumers, to the positive effect on your business and beyond, we leave a mark where it matters most: the heart.
O U R A P P R O A C H
Keep moving forward.
Listening is King
Okay, eating is, but listening is up there. We listen like it’s our job. Because it is. We listen to you, to your consumers, and to each other.
We push ourselves to find inspiration in unique and authentic places. We go beyond the grocery store and Pinterest boards and literally get out in the world to find the spark to ignite the brand.
Up and Up
If we aren’t up and at it, we can’t expect your brand to rise up. Results matter, big time. However we define success, we aim to exceed.
O U R F O U N D E R
Alicia Potter has 2 decades of branding experience working with global CPG brands to small nimble start-ups. Before founding Faven in 2013, she cut her teeth at large firms in Chicago and Los Angeles followed by a six-year stint at Boulder’s Sterling-Rice Group. At Faven, she’s built a team of talent with a shared passion for natural food and making a positive impact on people and communities.
2019 World Tea Expo Speaker
2019 Expo West Pitch Slam Mentor
2018 Expo East Business School Speaker
2018 Expo East Nexty Judge