WHO WE ARE

We are a Boulder-based branding studio specializing in CPG branding, packaging and communication.

OUR PHILOSOPHY

Brands are felt before they're understood.

Nobody owes your brand a place in their life.

It has to earn it.

Not by shouting louder.

Not by saying more.

By making people feel something.

Faven is a branding studio helping brands earn a place in people's lives.

 

Why Faven?

Always curious.

Not just about consumers, but about culture, behavior, ingredients, traditions, and the rituals that shape people's lives.

That curiosity shapes everything we create.

We don't create brands that simply look better

We create brands people want to bring into their lives.

 
 

What we do

Brand Strategy
Defining a concise and differentiated reason for existing.

Brand Position / Consumer Insights / Competitive Audits / + Lots of Research

Creative
Creating a visual experience and voice that will challenge the category and win over the consumer.

Brand Identity / Packaging Design / Naming / Messaging Toolkits / Collateral / Art Direction / Campaigns / Brand Guidelines

 

PRINCIPAL / CREATIVE DIRECTOR

Alicia Potter

Alicia Potter has 2 decades of branding experience working for large agencies in Chicago, Los Angeles and Boulder. She’s worked with companies ranging from global CPG brands to small, nimble start-ups. At Faven, she’s built a team of talent with a shared commitment to natural food and making a positive impact on people and communities. 

Personally, she’s a mom of two, a classical pianist and lives to travel (not vacation). She’s explored over 50 countries, the majority of which were made possible with under $15 a day, sketchy transportation, gut instinct, and the kindness of strangers.

2021 Virtual Expo West Nexty Judge
2020 Expo West Branding Session Panelist
2019 World Tea Expo Speaker
2019 Expo West Pitch Slam Mentor
2018 Expo East Business School Speaker
2018 Expo East Nexty Judge