Mix things up

Challenge

Doosra, an emerging Indian snack mix brand, had a product that delivered big on flavor. The challenge was to create branding that felt just as bold, unexpected, and irresistible as what was inside the bag.

Solution

Doosra isn’t just a snack mix. It is an energetic blend of East meets West, crispy and crunchy, sweet and savory. A brand built on contrast, it needed to feel both playful and premium.

We drew inspiration from traditional Indian shapes and vibrant colors, then layered in a sense of whimsy through a standout mascot, a Nilgiri marten riding a rickshaw. Interlocking geometric forms, bold typography, and a simple, crave-forward product image come together to create a design that stops shoppers in their tracks and makes the mix inside impossible to ignore.