Superfoods for a Super Future

The Solution

We all know superfoods are good for us—but for Kuli Kuli, they’re also good for the planet and the people who grow them. This is a brand that walks the walk. They travel to visit African farmers and build long-term, authentic partnerships. While that level of transparency may not be every consumer’s top priority, it’s central to Kuli Kuli’s mission and story.

We refreshed the packaging to elevate brand recognition and create stronger shelf presence. The iconic green stays front and center, now complemented by subtle, African-inspired patterns at the top of each pack—a respectful nod to the communities behind these nutrient-dense plants. We also simplified the communication hierarchy to make it easier for consumers to quickly understand what each product is, the hero superfoods inside, and the benefits they deliver. On the back of the pack, we highlight key superfoods, while the website offers a deeper dive into their sourcing stories and functional benefits.

Brand Identity, Packaging Design